Can You Schedule Instagram Posts? & Your How-to Guide

Posted on 25th Apr, 2025.

TL;DR (The Short Version)

You can schedule Instagram posts up to 75 days in advance using the app.
Schedule allows for flexibility around when you post, and means you can post at a time when your audience is more likely to engage.
You can schedule by clicking on More Options/Advanced Settings when you upload an Instagram post.

Can you schedule Instagram posts? The short answer is yes. You can schedule content to go live at a times when it's most likely to be seen by your audience, and it’s a total game changer for staying consistent without being glued to your phone. After all, while posting 3-5 times weekly on Instagram is ideal, you might not always have time for it in the moment.

Whether you're running a business, building your personal brand, or just love a well-curated feed, scheduling your posts can save time, reduce stress, and keep your content strategy on point. Here’s everything you need to know.

Can You Schedule Instagram Posts?

If you have a Creator or Business profile, you can absolutely schedule posts on Instagram up to 75 days in advance. Scheduling posts can help you better manage time and means you don't have to post all content there and then as you create it. It's a game changer for creators and those who use Instagram for a personal or business brand.

How to Schedule Instagram Posts

To schedule posts on Instagram, you must have a professional account, and the following instructions only apply on the Instagram app.

Open the Instagram app, tap Create and tap Post or Reel.
Select the photo or video you wish to schedule and tap Next. Add a caption, effects and filters like you would usually.
Tap More options (Android) or Advanced settings (iOS).
Toggle the button next to Schedule this post to 'On'.
Select a date and time up - this can be up to 75 days away.
Tap Done and tap the back button.
Tap Schedule to schedule the post or reel in advance.

Why to Schedule Instagram Posts

Scheduling posts isn't a necessity for every content creator, but here's why it can be so crucial to some.

Stay Consistent Without the Burnout

Showing up regularly on Instagram is key to growth, but posting in real time every day? Exhausting. Scheduling helps you stay active without constantly thinking, “What do I post today?”.

Post at the Best Times

Your followers aren’t all scrolling at the same time. Scheduling lets you post when your audience is most active, even if that’s 7 AM on a Saturday and you’re still asleep. Remember to bear in mind your audience's time zone to boost your engagement.

Plan a Cohesive Feed

Scheduling tools let you map out your posts visually so your grid looks intentional and on-brand, not chaotic or rushed. It’s like mood-boarding your Instagram, and it's great for your personal brand.

Take Your Time with Captions

Ever rushed a caption and cringed later? When you schedule ahead, you can actually think about what you want to say, edit it, and make sure it matches the vibe of your post.

Reduce Stress, Improve Strategy

Last-minute posting can feel chaotic. Scheduling puts you in control and helps you stay strategic, whether you're planning a product launch, a theme week, or just trying to grow your audience.

Frequently Asked Questions

Does Instagram allow scheduled posts?

Yes! Instagram lets you schedule posts directly in the app, as long as you’re using a Business or Creator account, and you can do so using third-party social media management sites, too. You can schedule feed posts (like photos, carousels, and videos) up to 75 days in advance. Just tap “Advanced Settings” or "More Options' before posting, toggle on “Schedule,” and pick your date and time.

How do you automate Instagram posts?

The easiest and most effective way to automate Instagram posts is by scheduling them either directly in the app or by using a third-party scheduling app or site. Automation = more control, more consistency, and less stress trying to post in the moment.

While you certainly don't have to schedule your posts, doing so can be beneficial for time management as well as engagement, since it helps you post when your audience is most active, no matter where they are. By following our simple steps for scheduling posts as well as top engagement tips, you can become an Insta star - instantly.