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Growth Made Easy: The Ultimate Guide to Your TikTok SEO Strategy

Posted on 12th Feb, 2025. Last updated on 14th Feb, 2025.

TL;DR (The Short Version)

TikTok SEO can help your videos appear in searches on Google and TikTok.
Unlike Google, TikTok SEO relies more heavily on hashtags than keywords.
Read on for tips on using SEO to boost your TikTok content's visibility.

When's the last time you navigated to page 67 to find something on Google? Probably never.

SEO - search engine optimisation - is the process of boosting your content to the top of search engine results, or, in the case of TikTok, both Google and TikTok search results. For your content to get noticed, you want to get it at the top of search, whether that's in the TikTok app or on Google. TikTok's most watched videos have figured out how to utilise a mix of SEO and other methods to get seen.

By using SEO, you can boost the visibility of your content, attract more viewers, and get one step closer to TikTok fame or making a full-time influencer income. And you don't have to be a tech master to do it, too. Our handy TikTok SEO strategy will help you master the art of appearing at the top of searches, whether you're experienced or not. Let's get into it.

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How Does TikTok SEO Differ From Google SEO?

Algorithm Prioritization: Google’s algorithm focuses on backlinks, keywords, and site authority, while TikTok’s algorithm prioritises engagement signals like watch time, likes, shares, and comments.
Search Intent: Google users typically search for informational content, while TikTok users seek entertainment, trends, and quick insights.
Content Format: Google ranks text-based content (blogs, websites, articles), whereas TikTok ranks short-form videos.
Personalization: TikTok’s "For You" page (FYP) is highly personalised, meaning SEO strategies need to focus on user engagement and trends.

How to Do TikTok SEO

Create With Your Audience in Mind

The most successful TikTok accounts truly understand their audience. The best way to appeal to your audience and boost your visibility is to first understand your audience, so establish who you're trying to target and do some competitor research. Look at which hashtags and keywords are used in those niches.

Use Hashtags

Hashtags are essential for discoverability on TikTok. Using a combination of broad and niche hashtags, such as #TikTokSEO, #MarketingTips, or #SmallBusinessOwner, helps expand your reach. Researching trending hashtags related to your niche ensures your content remains aligned with popular searches, which is important for SEO. Every video or image post should contain at least a couple of relevant hashtags.

Collaborate With Other Creators

Collaborating with both other creators and brands (if you're big enough) is a great way to get yourself noticed not only by your target audience, but by the all-important TikTok algorithm, too.

Engage With Keyword-Rich Responses

Engagement is a strong ranking factor on TikTok. Replying to comments with keyword-rich responses can improve your content’s visibility. Creating response videos to frequently asked questions enhances interaction and boosts your chances of appearing on the "For You" page.

Use Trending Sound Effects

Trends are the life and soul of the video-sharing app and TikTok promotes videos that use trending audio. Pairing your content with popular sounds can significantly increase its visibility. Keep an eye on TikTok’s trending sound library and incorporate relevant music or effects into your videos to enhance their performance. A quick scroll through your FYP can show you which audios are currently popular.

Create High-Retention Content

High-retention content signals to TikTok that your video is valuable, improving its search ranking, since TikTok’s algorithm favours content that keeps viewers watching until the end. Keeping videos concise and engaging helps increase watch time, while using quick cuts, text overlays, and compelling hooks in the first few seconds ensures viewers remain interested.

Frequently Asked Questions

What's the best marketing strategy on TikTok?

The most effective marketing strategy on TikTok involves creating engaging, authentic, and entertaining content. Even with all the best strategies - you can't get seen if your content isn't high-quality.

Posting consistently (at least once daily) and experimenting with different formats helps determine what resonates best with your audience. Collaborating with influencers and sharing user-generated content can also significantly expand your reach, while using TikTok Ads is another powerful method to amplify visibility and drive engagement. To give yourself a headstart, buying followers and engagement also helps you get seen.

Our marketing blogs contain plenty of tips and tricks on boosting your content's visibility and engagement on TikTok.

How to make your TikTok searchable?

Making your TikTok videos easily discoverable involves using relevant keywords in captions and spoken audio, optimising hashtags based on trends and search queries, and actively engaging with your audience. Posting consistently increases algorithm favourability, ensuring your content remains visible to a wider audience of followers and non-followers alike.

Where do Gen Z search?

Gen Z still use Google to search, but they're increasingly looking for quick, personalised, authentic insights, which they're more likely to find on TikTok. Imagine you're searching for itinerary tips for Barcelona. Rather than reading through a blog or TripAdvisor reviews, some younger consumers prefer to learn visually through the help of videos made by reliable and engaging creators. TikTok’s search functionality is perfect for product recommendations and reviews, how-to guides, tutorials, trend exploration, and travel and lifestyle tips.

TikTok SEO is a game-changer for marketers and creators looking to expand their reach. Understanding how TikTok’s search algorithm works and implementing keyword optimisation, hashtags, and engagement strategies can enhance your visibility and grow your audience. Start optimising today and stay ahead of the curve in the evolving world of social search.