The Top Hashtags to Use for TikTok

Posted on 29th Jan, 2025.

TL;DR (The Short Version)

Hashtags can boost your chances of making it to the FYP and getting seen.
For the best results, use a mix of generic hashtags and hashtags from your niche.
Read on to discover some of the most effective hashtags to use in your TikTok videos.

Getting your video seen by non-followers and followers alike is the goal on TikTok and the quickest way to gain new followers. Here's the catch. If you don't have many followers or views to start with, it can be hard to ensure your video reaches your target audience?

The solution?

**Hashtags. **

Alongside creating high-quality, eye-catching content in your niche and purchasing likes for a headstart, using the right hashtags gets your content seen by those who need to see it. To help you boost visibility, we've collated a list of the best hashtags to use to increase your presence on the FYP. Let's get into it.

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Why Are Hashtags Important?

While you might think of hashtags as being more associated with platforms like X (previously Twitter), hashtags can actually work wonders for your popularity on TikTok. In fact, underestimating the power of hashtags is one of the most common mistakes for newbies on the platform. Here's why they're important.

Boost Discoverability

If you're not already a large creator or a big brand, getting discovered based on your profile alone is always going to be a challenge. Hashtags categorise content, making it easier for users to find videos related to their interests. Plus, trending hashtags can expose your content to a wider audience beyond your followers, boosting the likelihood of you making it to the FYP.

Target the Right Audience

Niche hashtags (e.g., #BookTok, #FitnessMotivation) help attract a specific audience interested in that type of content. By using these hashtags, users searching for them will be more likely to come across your profile.

Increase Engagement

Videos with relevant hashtags are more likely to appear on the For You Page (FYP), increasing likes, comments, and shares. Most users discover content from the FYP, not just who they follow, so getting your videos onto the FYP should always be your primary goal. This is especially helpful when taking part in trends, since videos that participate in a trend are more likely to go viral, so make sure you use the trend's associated hashtag.

Identify Yourself

Using hashtags from within your niche tells visitors to your profile what they can expect from your content. You can identify yourself as being within a certain niche and attract users seeking that niche.

Since TikTok’s algorithm uses hashtags to understand what your content is about, hashtags help TikTok suggest it to users with similar interests or who already follow your competitors.

How Many Hashtags Can You Use?

There's no limit on the number of hashtags you can include in a single TikTok video, but you're naturally restricted by the maximum caption length of 100 characters.

Hashtag Ideas for TikTok

Use these popular TikTok hashtags to improve your chances of appearing on the coveted FYP and attracting more followers. Choose from generalised hashtags and some more specific to your niche.

General Hashtags

#fyp
#foryou
#viral
#meme
#funny
#foryoupage
#trending
#follow
#like4like
#follow4follow
#tiktoker
#ViralVideo
#Challenge
#dancechallenge
#relatable

Fashion and Beauty Hashtags

#FashionInspo
#OOTD
#BeautyTips
#FashionTrends
#GRWM

Fitness Hashtags

#FitnessJourney
#Fitspo
#WorkoutMotivation
#GymLife
#GymGoals

Food and Drink Hashtags

#FoodPorn
#Foodie
#FoodTok
#Recipe
#Yummy

Travel Hashtags

#TravelTok
#Wanderlust
#TravelGuide
#Explore
#TravelBlogger

The best approach is to mix generic and niche hashtags, so you attract a mix of general TikTok users and people specifically seeking the type of content you create.

Frequently Asked Questions

What are the best hashtags for TikTok?

The best hashtags for TikTok depend on the content you're posting and your niche. While some hashtags can appear on all video types (such as #fyp, #foryou, and #viral), others are better for specific niches, such as #BookTok. Use a mix of specific interest-based hashtags and generalised hashtags for the best chance of appearing on the FYP.

Are hashtags effective on TikTok?

While hashtags aren't a silver bullet for growth, they can certainly boost your content's visibility. Targeted hashtags connect you with communities that share your interests, while trending and generic hashtags help your videos appear in search results. Use at least 3 relevant hashtags in your TikTok caption - but don't forget to leave space for a witty quip, too.

What is the 3 by 3 hashtags rule?

In the 3 x 3 hashtag rule, you use 9 hashtags per video and divide your 9 hashtags into three categories, using 3 hashtags from each:

1.Broad/Trending Hashtags – For Maximum Reach These are high-traffic hashtags that help push your video to a wider audience. Examples: #FYP, #Trending, #Viral, #ForYou, #TikTokTrend

2.Niche-Specific Hashtags – For Targeted Engagement These focus on your content’s specific audience or industry. Examples: Fashion: #OOTD, #StyleInspo, #FashionTok Fitness: #WorkoutTips, #FitTok, #GymLife Food: #Foodie, #RecipeOfTheDay, #CookingHacks

3.Content-Specific Hashtags – For Algorithm Relevance These describe exactly what your video is about. Examples: A morning routine video: #MorningVibes, #DailyRoutine, #SelfCare A funny skit: #LOL, #ComedyTok, #Relatable

By using both trending and niche-specific hashtag, taking advantage of the 3x3 hashtag trick, and posting consistently, you can see whole new levels of growth. #Good luck!