What's the Most Viewed Video on TikTok?

Posted on 22nd Jan, 2025.

TL;DR (The Short Version)

The five most viewed videos of all time were made by Zach King, Leah Halton, and James Charles.
By seeing which videos do best, you can use inspiration to take your content to the next level.
Content that tends to go viral is creative, humorous, or makes use of current trends.

TikTok has exploded onto the scene in the last few years as one of the world's most successful apps. But what type of content performs best? The easiest way to find out is by examining the app's most viewed videos.

Sure, some of these are popular because of the celebrity or famous creator that made them, but others are well known thanks to their creativity or humour. You can leverage these examples as things to emulate in your own content, with the end goal of boosting your views. To inspire your content creation process, we've put together a list of the most viewed TikToks of all time. Let's get into it.

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1. Zach King's Magic Ride

Racking up over 2, 300, 000, 000 views, this stands as the most viewed video on TikTok as of January 2025.

This video features the magician and illusionist, Zach King, appearing as though he's riding on a broom. We won't tell you the real secret - you'll have to go and watch for yourself to figure out how he does it! This fun optical illusion was short, entertaining, and catchy, earning it its place of the most-watched TikTok video of all time.

2. James Charles' Christmas Sisters Party

James Charles is a known makeup and beauty creator, who went viral with this video of an impeccably decorated Christmas party. The visuals of the party as well as James' famed larger-than-life personality pulled in viewers.

This TikTok pulled in upwards of 1,700,000,000 views.

3. Zach King's Unexpected Hiding Spots

Zach King is TikTok's king of illusions, and this creative video really pulled in viewers - over 1,100,000,000 to be precise. In this video, Zach pretends to look for a hiding place before apparently climbing into the mirror to hide. But not everything is what it seems.

4. Leah Halton's Lip Sync

Leah Halton went viral with a lip sync that pulled in 988,000,000 viewers involving her miming along to a popular track in her car. The success of this video underlines the importance of using viral sounds in your content.

5. Zach King's Glass of Water Illusion

Zach King has his well-earned third spot on this list with an illusion in which he appeared to cut his glass of water in half after pouring more water in, only to reveal it was a cake all along! The creativity and unexpected surprise of this video earned it 967,000,000 views.

Frequently Asked Questions

What is the most popular content on TikTok?

There's not just one type of popular content on TikTok, but transition or illusion videos tend to perform well as do humorous ones. Videos that create or leverage trends are more likely to go viral and boost your follower count.

Other popular types of content include comedy skits, GRWM videos, dance videos, and tutorials.

What is the most liked TikTok of all time?

The most liked TikTok of all time is Bella Poarch lip syncing to the song M to the B, which racks in a whopping 66 million+ likes. We told you about the power of lip syncing to trending audios!

Who is the most followed account on TikTok?

The most followed account on TikTok is Khaby Lame, with over 162 million followers. The most followed account previous to that was Charli D'Amelio.

Which country uses TikTok the most?

Indonesia has the most active TikTok users, with over 157 million users. This is shortly followed by the United States.

The Bottom Line

Using inspiration from the most watched videos - whether it's cool effects or the power of a good lip sync - you can level up your content and gain more likes. Use your FYP to establish the type of content that's going viral on jump on those trends. Or, search for the most popular creators within your niche and see what type of content they're creating. Make similar videos with your own unique take.