What is BookTok on TikTok?

Posted on 21st Mar, 2025.

TL;DR (The Short Version)

BookTok is a TikTok niche where creators discuss books and literature.
Becoming a BookTok creator involves creating relevant content, choosing a book genre niche, reviewing trending books, and using the right hashtags.
Read on for more tips!

Finding a niche on TikTok is the first step towards becoming a full-time content creator and gaining more followers. BookTok, the reading side of TikTok as the name suggests, is a popular niche with millions of followers.

On BookTok, readers, writers, and publishers come together to discuss their favourite books, recommend new reads, and even influence best-seller lists. BookTok has become so influential, there are even sections in bookstores dedicated to the latest recommendations on BookTok.

The rise of BookTok can be attributed to its highly engaging format, which allows readers to share their enthusiasm in a way that feels personal and authentic. If you're a book lover, reader, or writer, choosing BookTok as your niche could turn out to be incredibly lucrative. Let's get into the ins and outs of BookTok and how you can use content in this niche to write your own story.

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How to Succeed on BookTok

Follow our top tips for making content in the BookTok niche.

1. Niche Within Your Niche

While BookTok is a niche of its own, niching down further can boost your content. Rather than creating just within BookTok, consider creating content that explores a certain genre of book, such as romance or fantasy. There are also BookTokers who specialise in reviewing self-published books, hyping up underrated gems, or curating diverse and inclusive reading lists

Identifying a niche that aligns with your reading interests will help you attract a like-minded audience. Plus, you'll be able to create authentic content that really adds value. While being in a BookTok niche might not get you as big of a following as a more general niche, your followers are likely to be more loyal, engaged, and interactive.

2. Interact With the Community

Engagement is crucial for growth on BookTok. Responding to comments, duetting videos, and participating in trends will make you more visible within the community, especially if you focus your engagement on other booktokers.

Engaging with other creators by stitching their videos or commenting on their recommendations helps you build relationships and gain new followers. Collaboration is also a great way to grow. Teaming up with fellow BookTokers for joint recommendations, challenges, or reading sprints can expand your reach.

3. Stay Consistent

As with any TikTok niche, the key to succeeding on BookTok is posting regularly and consistently. We'd recommend posting at least once daily, but there are ways to get followers even without posting every day. Planning and batching content in advance can help maintain a steady posting schedule without feeling overwhelmed.

4. Use BookTok Hashtags

Hashtags are incredibly useful for getting seen on TikTok. Using popular tags like #BookTok, #FantasyBooks, #RomanceReads, and #TBR (To Be Read) can help your videos reach a broader audience. Don't forget to include more general hashtags, too, such as #FYP or #viral.

5. Participate in Trends

Staying up to date with BookTok trends, such as popular challenges, viral sounds, or themed recommendation videos, can boost engagement and help your content gain traction. You can incorporate books into more general TikTok challenges, too, such as trends that use certain sounds or filters.

6. Review Trending Books

Trending books are the lifeblood of BookTok, and reviewing them can not only make you part of the community conversation, but also ensures your content is shown to as many readers as possible. Encourage other book lovers to duet/stitch your video and leave comments with their own opinions, which will, in turn, boost your engagement.

Frequently Asked Questions

How do you get on BookTok?

Anyone can 'get on BookTok' by creating content within the reading and writing niche, but if you want to make a name for yourself within the niche, you'll have to follow our tips. Interact with other creators, review and discuss trending books, and use hashtags and trending sounds to boost content visibility.

Do booktokers get paid?

Just like creators from any other TikTok niche, BookTok creators can make money from TikTok through the Creator Rewards Program and brand sponsorships and deals. While being a BookToker itself doesn’t automatically result in a paycheck, there are multiple ways to monetise your content once you build a following and attract brand collaborations, affiliate marketing schemes, and enough followers to join the Creator Fund.

BookTok is showing no signs of going anywhere, and its influence continues to grow. Whether you're an avid reader or talented writer, your book knowledge can see you go far on BookTok as long as you post consistently, participate in trends, and interact with other members of the community.