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How to Find Your Target Audience: Your Ultimate Guide to TikTok Niches

How to Find Your Target Audience: Your Ultimate Guide to TikTok Niches

Posted on 31st Jan, 2025.

TL;DR (The Short Version)

Part of becoming successful on TikTok involves finding your niche - the part of TikTok where like-minded people go to find the type of content you make. Once you've established your target audience, you can create content that targets them directly, providing information, advice, or a comedic slant on the topics in question.
Likewise, TikTok’s algorithm favours consistency. Posting within a niche increases the chances of your videos being recommended to users with similar interests.
Using hashtags and trending sounds from within your niche help engagement soar, while the like-minded nature of your viewership makes it easier to build a community. Your niche doesn't have to be something literal either - if you don't fit neatly into a sector like beauty or books, your niche could be storytelling or GRWM videos.
If your videos aren't getting views, it might mean that you've not yet found your niche. To help you get started, we've compiled a list of some of TikTok's most popular niches. Let's get into it.
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BookTok

BookTok is a TikTok niche in which bookworms share their recommendations for books and review what they're currently reading. With millions of views on the BookTok hashtag alone, if you're a natural reader, this niche could provide the perfect jumping-off point for you to share your passion with new followers.

Recipe Creation/Mukbang

Food is one of TikTok's most popular niches, but if you're a foodie, there are a few ways you can approach this topic. If you're a natural chef, considering creating recipe and posting tutorials on your TikTok profile.
If you're more into eating the food than cooking it yourself, mukbangs (eating videos) or What I Eat in a Day (WIEIAD) videos could be your natural niche instead.

Travel

TravelTok is huge. Not only do TikTok users like to see footage of cool remote Indonesian islands and beautiful coastal Italian towns, people also use the travel side of TikTok for destination inspiration. If you're a regular traveler, you can make it to the FYP of wanderlusters by posting videos and images of your trips.

Health and Fitness

If health and fitness are your passions, there's a side of TikTok for that. Posting your workouts, sharing healthy recipes, or telling your followers how you stay consistent can result in a ton more views from fellow fitness obsessives. Weightlifting techniques, best gym exercises, or "What I Do at the Gym" videos appeal to gym bunnies, while healthy eaters will be attracted to healthy smoothie recipes or WIEIAD videos.

Comedy

Comedy's a broad niche, so whether you post videos of your stand-up routines or skits you film from the comfort of your own home, this comes under the niche of comedy. Even if you just tell funny stories to camera, this comes under the comedy niche, too! Character-based comedy, satire, pranks, and paradies all belong in comedy.

Gaming

The gaming niche on TikTok is a fast-growing community where creators share gameplay clips, funny moments, tips, and relatable gaming struggles. From epic wins and fails to gaming memes and skits, content in this niche often revolves around popular titles like Fortnite, Minecraft, Call of Duty, and GTA. Many creators also engage their audience with live reactions, game reviews, and challenges.

Dance

Anybody who uses TikTok knows that dances are huge on the app, and some creators get famous doing just that! You can dance your way to the FYP, whether you're naturally skilled or not.
You certainly don't have to fit into a niche, but having at least a consistent through line throughout your content can make it easier to reach your desired audience. Following and starting new trends within your niche or content specialty is a great visibility booster, while making sure your content is apt for your audience of choice helps you create a strong community.

Frequently Asked Questions

What niche is best for TikTok?

The best niche for you on TikTok is the one you're most interested in! If there's a topic you're passionate or knowledgeable about, this will be the easiest niche to make content for and will allow you to authentically growth.

What is the best faceless niche for TikTok?

If you want to film within a niche but don't show your face, opt for a niche like gaming or recipe creation. The travel niche can be faceless if you choose only to share clips of the destinations, and pet content can put your pet in front of the camera instead of you. ASMR, crafting, and unboxing videos can all be done without showing your face, too.

Which niche gets the most views?

The most viewed niches on TikTok are dance videos, animal videos, comedy videos, and food videos, but there's a huge range of niches on TikTok to explore, from chess to Harry Potter.
Choosing the right TikTok niche is essential for standing out, building an audience, and growing your presence on the video-sharing platform. A well-defined niche helps you attract the right followers, boost engagement, and increase your chances of being recommended by TikTok’s algorithm. Popular niches include gaming, fitness, comedy, beauty, finance, and food, each offering unique opportunities for creativity and monetisation.
Faceless content, such as gaming clips, ASMR, travel videos, and animated finance tips, allows creators to thrive without showing their face. Whether you’re aiming for brand deals, community engagement, or viral success, picking a niche that aligns with your interests and expertise is the first step to TikTok success.

Published by Smikky

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