How to Create Aesthetic TikTok Videos Like a Pro

Posted on 25th Feb, 2025.

TL;DR (The Short Version)

While your content must be engaging to go viral, looks matter, too.
Simple ways to make your content look better include using a ring light, using filters and effects, using your phone's back camera, and taking time to edit your videos.
Read on for more ways to perfect your content's aesthetic!

Sure, going viral on TikTok requires your content to be entertaining and engaging. But don't miss out one key aspects of your videos - aesthetics. While you don't have to be a professional videographer and editor to make content people watch in their droves, poor-quality content is unlikely to go viral.

Whether you're a beginner or not, our top tips on creating aesthetic content can help propel you to the FYP, helping you gain new followers. Let's get into it.

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1. Understand Your Aesthetic

You don't have to stick to one aesthetic - you don't have to choose one at all if you don't want to. But if you choose to film or edit your videos in a particular way, keep it consistent. Inconsistency makes your profile look unprofessional, so if you do decide on an aesthetic, make sure to stick to it.

2. Use High-Quality Equipment

You don’t need an expensive camera to create aesthetic TikTok videos, but having good quality visuals is crucial. If you're using a smartphone, filming with the back camera typically results in better quality. Other recommended equipment includes a tripod, which helps keep your shots steady and professional, and a ring light to enhance the quality and aesthetic appeal of your video.

3. Perfect Your Lighting

Lighting plays a crucial role in the aesthetic of your TikTok videos - your viewers need to be able to see your hilarious content! Filming during the golden hour, just after sunrise or before sunset, provides a soft and flattering glow. Using fairy lights and LED strips can add a whimsical or futuristic touch to your videos, while ring lights are ideal for indoor shoots. To avoid harsh shadows, position your light source in front of you rather than behind to prevent backlighting issues.

4. Use Filters and Effects

FIlters and effects can take your content to the next level aesthetically. VSCO and Lightroom provide effects such as colour grading, while Prequel offers vintage filters. CapCut is probably the most popular TikTok editing app, boasting a range of aesthetic presets. You can experiment with TikTok's built-in filters, too, to see which best compliments your visuals.

5. Frame Your Shots Well

Composition is key to making a video visually appealing, so it's time to channel your inner Scorcese. The rule of thirds suggests placing your subject slightly off-centre for a balanced composition. Using symmetry and leading lines can help guide the viewer’s eye to key elements in the frame, while mixing close-ups and wide shots can add variety and depth to your content and make it more engaging.

6. Keep Transitions Smooth

One of the most popular types of aesthetic TikTok videos is transitions. A hand cover transition, where you cover the camera with your hand and reveal a new scene, is a popular choice. Jump cut transitions create quick cuts between different outfits or locations.

Whatever you opt for, keep it smooth, with the help of an editing app like CapCut.

7. Edit for a Polished Look

Even if you've filmed your video in perfect lighting, your job isn't done yet. Editing is the final piece of the puzzle your content needs - it's where the magic happens. Adjusting colour tones using apps like Lightroom can help achieve cohesive colour grading. Incorporating slow motion and speed ramps can enhance the dreamy effect in your videos.

From an engagement perspective, editing is about more than just the visuals. You can also use editing to cut the fluff and remove any awkward moments or overuses of filler words.

Need more tips on editing like a pro? Our editing guide can help.

8. Perfect Your Profile

While your content should look good, don't overlook the importance of an aesthetically pleasing profile, either. Write a standout bio, keep a clear aesthetic across your thumbnails, and choose a profile picture that represents your vibe.

Frequently Asked Questions

How to create an aesthetic video?

To create an aesthetic video, perfect the lighting, use equipment like a new smartphone and ringlight, and smooth out any issues in editing. Use high-quality filters and colour grading tools like VSCO or Lightroom to enhance the visual appeal and careful framing to maintain a professional and polished look.

Which app to use to make aesthetic videos?

There are plenty of apps that can help your TikTok look better, but some of the most popular are Lightroom, CapCut, and VSCO.

How long should a TikTok video be in 2025?

The optimum video length for TikTok in 2025 is between 20 and 35 seconds long. However, the occasional longer video won't hurt your engagement, so experiment with different lengths to see which style your audience prefer. Just remember, TikTok is for concise, short videos with no waffling - if you want to upload longer content, YouTube is the best social media platform for it.

So, there you have it! With the help of our foolproof aesthetic tips, you can make your video look like it was shot and edited like a pro, resulting in more likes and an all-round engagement boost.