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Aesthetic Profiles on TikTok: How to Make Your Profile Stand Out

Posted on 17th Feb, 2025.

TL;DR (The Short Version)

Your profile picture plays a part in attracting views and followers.
Your bio, video thumbnails, and profile picture all form part of your profile.
To perfect your profile, choose the right bio and profile pictures, stick to an aesthetic, and pin your most viewed videos to the top of your profile.
Read on for more tips on creating the ultimate TikTok profile!

While high-quality video content is the most important factor when it comes to getting views, don't overlook the effect your profile can have on engagement.

After all, prospective followers who see a video of yours will flock to your profile to see if you're worth following, so it has to be impressive. If they visit and your profile is a mess, you might put them off clicking that all-important follow button. But how exactly do you craft a profile that gets you noticed by your target audience and keeps them engaged? Let's get into it.

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Perfecting Your Profile: The Ultimate Guide

We know a thing or two about attract new viewers and followers with a well-crafted profile. Here are our insights.

Choose the Right Profile Picture

Your profile picture is the first thing people see when they come across your account. Make sure it’s clear, high-quality, and reflective of your personal brand.

If you sit more in the comedy niche, your profile picture can be funny or light-hearted - even some of TikTok's biggest stars have a more playful profile picture. Serious brands or individuals running educational accounts might prefer a more professional looking image. Either way, the image should be high-quality.

Perfect Your Bio

The role of your bio is to tell profile visitors who you are and what they can expect from your content. Your bio should be short, sweet, and to the point. Use emojis strategically to break up text and add personality. Include key details like your niche, interests, or a call to action (e.g., “Follow for daily fashion inspo! 🌟”).

If you have other social media platforms or a business link, add them to your bio for cross-platform engagement. For more monetisation opportunities, include the contact details for you or your management in your bio.

Need more tips and tricks on crafting an engaging bio? Check out our handy guide.

Select Suitable Thumbnails

Thumbnails are the stills from video posts that make up your profile grid. Your thumbnail is the first impression viewers get of your video, and all your thumbnails together give users an insight into the content they can expect from you. Select a clear and visually appealing frame that represents the content and fits within your aesthetic.

Avoid cluttered images and opt for eye-catching visuals that encourage clicks. And yes, it's fine to be a little click-baity when it comes to your thumbnails, but bear in mind TikTok thumbnails tend to be less about clickbait than thumbnails YouTube.

Maintain a Consistent Aesthetic

If your content firmly sits in an aesthetic niche - whether that's Y2K or cottage-core - keep your thumbnails, profile image, and bio consistently all in the same aesthetic. Even if you don't operate within a niche, having some visual consistency in your branding can give across a good impression.

Choose a colour palette, style, or filter that you use across all your videos. Whether you prefer soft pastels, bold neons, or a minimalistic black-and-white aesthetic, keeping things cohesive will make your profile more visually appealing.

Pin Your Most Viewed Videos

TikTok allows you to pin videos to the top of your profile, so use this feature wisely. Pin high-performing or introductory videos that represent your content style and personality. This ensures that new visitors immediately see what your account is all about since they'll likely click on the first videos they see when they come across your content.

Some creators opt for a 'Get To Know Me' video here, which should cover your story, who you are, and the type of content you create, all in just a minute or two.

Not made many viral videos yet? Try on our viral video tips for size.

Frequently Asked Questions

What is a good aesthetic username for TikTok?

A good aesthetic username should be easy to remember, relevant to your brand, and visually appealing. Avoid excessive numbers or special characters unless they contribute to your identity, and while using humour is fine, avoid anything controversial or potentially offensive. If your preferred username is taken, try adding subtle variations like “by [Your Name]” or “official[Your Name].”

What aesthetics are trending on TikTok?

Trending aesthetics on TikTok change frequently, but some popular ones include:

Cottagecore (soft, nature-inspired visuals)
Dark Academia (moody, intellectual vibes)
Y2K (nostalgic early 2000s aesthetics)
Clean Girl (minimalist and polished looks)
Cyberpunk (futuristic, neon-heavy visuals)

You can keep up with trending aesthetics simply by spending a lot of time on the FYP and keeping an eye on trending hashtags.

What should my profile picture be on TikTok?

Your profile picture should be something that reflects you! Keeping it high-quality is a must, but prioritise choosing something that accurately portrays the person you are and the type of content you create. Opt for photos of you individually rather than in a group (so followers know who you are), or, if you're a brand, choose your logo.

Creating an eye-catching TikTok profile is all about consistency, creativity, and making a strong first impression. By choosing the right profile picture, crafting an engaging bio, selecting suitable thumbnails, maintaining a cohesive aesthetic, and pinning your best content, you can seriously boost your presence on the platform.