How to Boost a Business Page on Instagram

Posted on 23rd May, 2025.

TL;DR (The Short Version)

Instagram can be an incredibly helpful tool for businesses to grow and attract new customers.
Tips for growing your business gram include optimising your profile, making shareable content, posting reels, and including local hashtags.
Read on for more tips!

While Instagram was once mostly a place where people shared their holiday snaps to friends and family, it's now made the careers of thousands of creators and launched brands. Whether you're a new brand looking to take off or an established brand cementing your status with the help of social media, don't overlook the importance of boosting your Instagram engagement.

Let's get into ways to boost your Instagram business page.

1. Optimise Your Profile First

Before you even think about content, your Instagram profile needs to be in top shape. This is your digital storefront (and the first impression many users will get of your business), so make it count. Choose a clear, high-quality profile photo (usually your logo), write a bio that instantly communicates what you offer, and add a link that takes followers directly to your site, product, or latest campaign. Keep it professional, but it can be informal or tongue-in-cheek if that's your brand style.

2. Create Shareable Content

Not all content is created equal. If you want your business page to grow organically, you need to post content that people want to share. Think tips, relatable quotes, mini-guides, or checklists, anything that’s genuinely helpful, funny, or insightful. Reels, carousels and infographics tend to get the most shares because they pack a punch of value in a short format. Every share is a mini-referral, and the more your content travels, the more new eyes land on your page.

3. Use a Business Account

Don't make the mistake of setting up a personal account and using it to run your business. Instagram business accounts come with access to key tools like Insights, ads, and contact buttons, all of which are vital for growth. You'll be able to track how your content performs, understand your audience better, and promote posts that are working well. Plus, it looks more professional to potential customers and collaborators.

4. Post Reels

Instagram Reels remain the fastest way to reach new followers, thanks to the algorithm’s heavy push of short-form video. The secret isn’t just to post Reels, but to make them watchable and rewatchable. Start with a strong hook (within the first two seconds), use trending or relevant audio, and keep it under 15 seconds if possible.

Need help with your Reels? We've got plenty of tips you won't read elsewhere.

5. Use Local Hashtags

Local hashtags are an underrated growth tool, especially for service-based businesses or local brands such as shops and cafes. Using geo-specific tags like #LondonMakers, #BristolFoodie or #ManchesterSmallBusiness can help you show up in local discovery searches and connect with nearby customers. Plus, these hashtags are more niche, making them less saturated by bigger brands.

6. Create a Mini Docuseries About Your Brand Journey

Want to build a deeper connection with your audience and keep them coming back to see your new content? Turn your brand story into a mini docuseries on Reels or IGTV. Break it into short, binge-worthy episodes, like how you started, your biggest challenge, the making of your first product, or a look behind the scenes.

This kind of content feels more human and less salesy, and it draws people in emotionally. It’s also a clever way to introduce new followers to your mission, values, and voice without sounding like a pitch.

7. Buy Engagement From Trusted Sites

Buying engagement can give your content a much-needed head start, especially if you're running an account that's new to the scene. Purchasing followers not only gives you an audience, but also lends your profile credibility. Consumers are much more likely to buy from a company with thousands of followers, not fewer than one hundred.

8. Add a Secret Offer in a Post to Reward Your Followers

Everyone loves to feel like an insider - and saving money. Occasionally hiding a secret discount, bonus, or exclusive offer in a regular post or Reel is a brilliant way to reward your loyal followers and boost engagement at the same time.

Try dropping a code word in the caption like “DM us ‘SECRET10’ for 10% off”, or add a time-limited bonus for those who spot it. It encourages people to actually read your captions, interact with your content, and come back for more. Plus, it builds a sense of community around your brand.

Frequently Asked Questions

How do I boost my business account on Instagram?

Boosting your business page can be done easily using traditional methods, such as hashtags, posting consistently, and posting at the right time for your audience. Some more unorthodox tips include making a mini docuseries, using local hashtags, and adding secret rewards to your posts and captions.

Can I promote my business on Instagram for free?

Absolutely! One of the best things about an Instagram business account is that you can set one up and use it completely free of charge. Obviously purchasing ads or engagement has an associated cost (and you'll benefit from a return on investment as your business grows), but you can also run your account entirely free of charge if that's a better fit for your budget.

You don't need a huge budget to grow your account. From mini docuseries to hidden offers and hyper-local hashtags, these strategies help you connect more meaningfully with your audience and stand out in a crowded feed.