10 Easy Ways to Make Your TikTok Videos Look Cool

TikTok is an incredibly visual platform, meaning low-rate videos sadly won't cut it when it comes to going viral. As much as your videos don't have to look perfect (many creators just film content on their smart phones!), the more creative they are, the better they'll perform in terms of engagement.

So, how exactly can you make your TikTok videos look cool, slick, and professional without breaking the bank? Let's get into it.

One of the most effective ways to make your profile stand out from the crowd is by using custom TikTok fonts, which you can download from external sites and apps. While you can't use special characters in your username, you can use them in your bio and nickname, which gives your profile a fun edge and differentiates you from competitors.

Writing is actually an underrated TikTok tool in general - videos also benefit from captions or subtitles. While TikTok does automatically create subtitles, they're sometimes incorrect, so adding your own captions can boost accessibility which also making your videos more engaging, especially because 69% of consumers watch media with the sound off in public.

Green Screen is one of the most popular filters on the app - it allows you to be a sort of floating head appearing in front of a green screen on which you display anything you want. Many users opt for some form of list or brainstorming on their notes app, which they then talk viewers through. Alternatively, you can tell a story while showing photos as a visual aid. Green screen offers an innovative way to make what you're talking about more engaging by providing visual cues.

TikTok boasts an extensive library of filters and effects, including fun ranking games you can play as well as filters that adjust your appearance by changing your name or aging you, for example. Not only do filters make your content more fun, but they also provide a go-to content creation tool for when you're running out of ideas. If in doubt, spend 10 minutes scrolling TikTok and see which filters are trending for inspiration.

Transition videos are some of the coolest videos on TikTok and they involve using a few tricks to create a seamless transition that looks super slick. There are plenty of transition video types, but one of the most popular is a before-and-after getting ready transition. Users will typically film themselves before getting ready, place their hand in front of the camera, and then remove the camera to reveal the finished look. While this transition is relatively easy to film, it looks like a fun special effect.

Both TikTok and its external app CapCut boast a range of editing tools that you can use to make your video look professional even without all the fancy equipment. There are plenty of ways to edit, from adding filters and ways to make your video more aesthetically appealing to splitting and trimming the content so it's more concise.

Look at competitors' videos for inspiration when it comes to editing styles - some creators prefer to do longer continuous tasks, while others prefer to make videos that consist of small, chopped clips edited together.

If you're an avid TikTok user, you'll notice that when a sound is trending on TikTok it's everywhere - and we mean everywhere. By incorporating trending sounds into your video content, you can increase the chance of your content making it to user's FYP, which is where they find their new favourite content and creators.

If you're creative and have the right tools to do it, consider making your own sound. If a video of yours has a particularly funny audio featuring an iconic quote, you can actually make it into a sound for others to use in their videos, which can in turn direct more users to your original content.

A ring light is the OG influencer tool and it simply makes your video content looks great. If you're a beginner who doesn't want to spend money on fancy cameras or professional editing software, using a ring lift can immediately benefit your content by making it look more professional without breaking the bank. This is especially true if you're a beauty influencer as ring lights can improve the look of makeup.

Some videos (especially dance ones) benefit from being sped up or slowed down to add a cool effect. You can control the speed of playback using the Speed tool on the editing section of the TikTok app, and it can instantly make your video stand out from the crowd.

One of the most effective ways to instantly elevate the quality of your content is to start recording with the back camera. While the selfie camera feels like the go-to for front-facing content, the quality often isn't as good, so stick to the back camera to make your content look more professional without having to spend a penny to do so.

While you can obviously talk in your video, a voiceover description might be more effective for content such as a Day in the Life or holiday vlog. Plus, by using a voiceover you can make funny comments or observations about the content after seeing it from a different perspective.

So, there you have it! Even if you don't have professional equipment, you can still make TikTok content that looks cool and boosts your engagement. By making the most of trending sounds and filters, you can increase your chances of going viral, while keeping your followers consistently engaged.