Why Your TikTok Views Are Dropping And How to Fix It

Posted on 27th Feb, 2025. Last updated on 28th Feb, 2025.

TL;DR (The Short Version)

Engagement ebbs and flows, but a consistent drop in views can signal a problem.
Reasons for a drop in engagement include a change to your content, a change to your algorithm, or posting less frequently.
Ways to boost your views including buying views, posting consistently, and engaging with your audience.
Read on for more tips!

TikTok growth isn't always linear, and sometimes, for various reasons, engagement can ebb and flow. But if you noticed your views consistently decreasing, this could point to a serious problem with your content.

A reduction in views can mean your videos aren't reaching the FYP, which affects your ability to grow your follower count. There can be various reasons for these issues, such as a drop in the quality of your content, a change to the algorithm, or new trends that you're not picking up on.

The good news are, we've got solutions to a drop in views. Let's get into it.

1. Understand How Your Views Dropped

Before jumping into solutions, pinpoint why your views might be decreasing. One major reason could TikTok’s algorithm adjustments - the platform constantly updates how it ranks and distributes content, which means your videos may not be reaching as many people as before.

Inconsistent posting can also hurt your visibility. If you don’t upload regularly, the algorithm may not prioritise your content. Additionally, failing to use trending sounds and formats can make your videos less discoverable, and cause a drop in engagement. Lastly, violating TikTok’s guidelines or receiving multiple reports can lead to shadowbanning, which significantly reduces your reach without any official notice.

2. Post Consistently (And at The Right Time)

If you go from posting daily to just a couple of times a week, it's natural that a drop in engagement will follow. Increase the frequency and consistency of your posting for better results.

The timing of your posts matters, too. Posting when your audience is most active increases the chances of engagement, which signals the algorithm to push your video further, so bear in mind in which time zone the majority of your audience is in.

3. Buy Views

Buying views is a simple way to increase your views so you don't lose momentum while you wait for your new content strategy to kick in. With higher view counts, your videos appear more credible and attractive, encouraging organic engagement, which results in even more views. Just remember to buy from a reliable provider that offers views from real users, not bots.

4. Engage With Your Audience

One of the easiest ways to boost engagement almost instantly is to engage with your audience on your videos. Reply to comments on your videos, as this keeps conversations going and signals to the algorithm that your content is worth showing to more people. Create stitches or duets with other creators in your niche to piggyback off their success and leave witty and entertaining comments on their viral videos to draw attention to your profile.

5. Check for Algorithm Changes

TikTok frequently updates its algorithm, which can impact how your content is distributed. If your views have suddenly dropped, it’s possible that the platform has made changes to how videos are ranked or recommended. Stay updated by following TikTok’s official announcements, observing trends in your analytics, and keeping an eye on what other creators are experiencing. If there's a significant algorithm change that affects engagement, you're likely to see something about it on your FYP.

5. Improve Your Content Strategy

If your engagement drops in any way, your content strategy might need reviewing. Focus on stronger hooks, pulling in the viewer in the first few seconds. Analyse which type of videos perform well and prioritise these video types when deciding which content to create. Avoid anything controversial or potentially offensive.

6. Don't Give Up

The most important thing is to stay persistent, even if your engagement is going through a tough time. Every TikTok creator faces ups and downs, and sometimes, success takes time. Keep experimenting, learning from your analytics, and adjusting your content strategy. The next viral moment could be just one post away!

Frequently Asked Questions

Why are all my TikToks getting 0 views?

There are multiple reasons why your content might be getting zero views. Your account could be brand new, you might be shadowbanned, your content is violating TikTok's guidelines, or your profile is set to private. Alternatively, the quality of your content might be poor, in which case TikTok's algorithm won't push it to the FYP. For more information, check out our guide on what to do if your videos have no views.

How do I know if I am shadowbanned on TikTok?

Signs you've been shadowbanned include a sudden, drastic drop in engagement, your followers tell you you're not on their FYP, and your video insights say 'Your video is not eligible for recommendation in the For You feed'. Shadow banning can happen for various reasons, but it tends to be because your content breaches community guidelines. Read our guide to getting unshadowbanned for a solution.

What is the 3-second rule on TikTok?

The 3-second rule on TikTok refers to the idea that the three first seconds of your TikTok are the most crucial for pulling users in. TikTok’s algorithm prioritises videos that keep users engaged, and one of the key metrics it tracks is watch time. If people stay past the first three seconds, your video is more likely to be pushed to a larger audience.

A drop in TikTok views can be frustrating, but it’s not the end of your growth. By staying aware of algorithm changes, optimising your content, engaging with your audience, and using strategies like buying views or paid promotions, you can regain momentum. Most importantly, don’t give up. Consistency and adaptability are key to long-term success!