Top 10 Tips for Going Live on TikTok

Posted on 19th Feb, 2025.

TL;DR (The Short Version)

Going live on TikTok allows you to interact with your audience authentically in a different way to traditional posts.
Plan what you'll do in your live session, pick the right time, invite other creators to your live, and ensure your internet connection, audio, and lighting are high-quality.
Read on for more top tips on going live!

Live videos do what they say on the tin - you stream them live, no editing, no adjustments. Going live on TikTok is a great way to engage with your audience in real time, boost your visibility, and grow your follower base. Your live videos can appear both in the FYP and a designated Live Feed, for followers and non-followers alike.

Live videos create a unique, interactive experience that pre-recorded content can’t match. For once, it's simply more authentic. They encourage real-time conversations, keeping viewers engaged longer as they comment, ask questions, and react to what’s happening.

The longer people stay engaged, the more TikTok pushes your content to a wider audience. Plus, Lives allow you to show your personality and even receive virtual gifts from viewers, which can be monetised. If your grid posts aren't getting many views, going live can help.

Want to know how to boost the power of your lives? Read on for our ten top tips.

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10 Top Tips for Going Live

Make sure your live pulls in views with our foolproof tips and tricks.

1. Check Your Eligibility

Not every user is eligible to go live, so check eligibility before starting your livestream. To go live you must:

Be 18+ years old.
Have at least 1000 followers.

2. Plan Your Session

While your live should be authentic and have a certain go-with-the-flow element, planning in advance helps you stay on track. Decide on a topic, outline key points, and think about how you'll engage with viewers to keep them interested.

3. Pick the Right Time

Timing is everything. Check when your audience is most active using TikTok’s analytics (available for Pro Accounts) and schedule your live accordingly. Remember to factor in time zones, too.

4. Collab With Others

Inviting other popular creators onto your live not only makes it more engaging, but can also further your reach. You can piggyback off the popularity of the creator you work with, which is especially effective if they're in your niche.

5. Ensure a Strong Connection

A laggy or low-quality stream with glitches can turn viewers away. Use a stable Wi-Fi connection or strong mobile data to ensure smooth streaming.

6. Perfect Your Audio and Lighting

Even though lives can be more laid-back and authentic than your usual content, looking professional is still crucial. Make sure you're in a well-lit space and that your audio is clear. Natural light or a ring light works best, and a microphone can improve sound quality.

7. Promote Your Live in Advance

While your live will show up to some users organically on the FYP, promoting it in advance will ensure more of your followers check in to watch it. Let your followers know when you’ll be going live! Post a TikTok video or story to build anticipation and encourage people to join. You could even drop details about what you'll be discussing to get the conversation started.

8. Respond to Comments

One of the best things about going live is it allows you to connect with your audience is real time. That means they can ask you questions in the comments and you can respond directly on the video. Not only does this allow your audience to feel that they're connecting with you, but it can boost engagement, too.

9. Keep it Engaging

To keep TikTok Lives engaging, creators should actively interact with their audience by responding to comments, asking questions, and acknowledging new viewers. Using interactive features like polls, Q&A stickers, and live gifts can make the stream more dynamic and fun. You can even bring on a collaborator to keep viewers watching for longer.

10. End With a Call to Action

Take advantage of your newfound audience connect by ending your live video with a call to action. Consider what action you want your followers to take next - it could be visiting your profile or checking out your new products - and point them in the right direction.

Frequently Asked Questions

How do I make my TikTok live better?

Ways to improve your TikTok lives include hosting a Q&A, responding directly to comments, and ensuring your live looks professional with high-quality lighting and audio. Need more inspiration? Our top ten tips above will help.

What to do before going live on TikTok?

Before going live, test your camera, microphone, and internet connection to ensure everything works smoothly - a poor-quality or laggy live might cause viewers to switch off. Choose a well-lit and quiet environment for better video and audio quality. Promote your live session in advance to let your followers know when to join. Having a content plan is a good idea, but also be flexible and ready to engage with your viewers naturally.

Going live on TikTok is a powerful way to connect with your audience and build your brand, especially since lives can appear even to your non-followers. By preparing ahead, engaging actively, and using TikTok’s interactive tools, you can create a memorable live stream that will actually grow your follower count. Whether you’re promoting a product or just having fun, a well-planned TikTok live will help boost engagement in the long-term.