How to Revive a Failing TikTok Profile

There are plenty of helpful articles about how to get started on TikTok. But what if you already got started and flopped? Is it possible to revive a dead TikTok account or are you doomed?

If you've already tried TikTok and found that you couldn't garner enough followers, likes, or views to be relevant, there are plenty of ways to refresh.

Luckily, with the right techniques, you can perform TikTok CPR, bringing your profile back to life and cultivating an engaged set of loyal followers.

If your biggest problem was not having enough followers, you can buy new followers with instant delivery to boost engagement and improve your chance of making it to your target audience's FYPs. While increasing followers over time requires a long-term strategy, purchasing instant followers gives your profile an immediate boost, which is a must for your rebrand.

If your profile wasn't already in brand, now's your chance to go all out. Choose a profile picture that represents your brand or you (if you're a creator) and ensure your bio is up-to-date. If you're looking to create a name for yourself as a personable influencer, you could choose something funny or light-hearted for your bio. Either way, your profile needs to accurately reflect who you are and what your content will involve.

If you have poorly performing videos that no longer align with who you are as a person or a brand, get rid of them. You don't have to delete them all, just the ones that no longer do your content justice. Think of your profile revival as having a clear out - getting rid of the stuff that no longer fits you and moving forward with the stuff that does.

If you're going to make your TikTok a success, you'll need a content plan. Vary the types of videos you make, whether they're trend-based, GRWM, how-to videos, or just chats, and make sure you're rotating your types of content so you're not saturating your profile with one type over the other.

As time goes on, you can use TikTok analytics to assess which content performs best. Use that information to inform your strategy going forward, including what type of content you post and how often you post it.

Copying is a no-no, but inspiration? We say go for it. Conducting competitor research is the best way to check out the type of content your target audience is already watching and brainstorm ways you could make similar content, but better. For example, if your competitors are making videos one week into a trend, try and make your content just one day after a trend is established. Likewise, if creators in your niche post every other day, beat the competition by posting daily.

One of the most effective ways to become instantly recognisable is to create a 'voice' or identity that users immediately associate with your content, whether you're a brand or a creator. This can be as simple as starting every video with the same line or using a certain speech pattern.

Your type of content can become a brand in itself, too. If you find yourself being known for a certain niche or type of video, lean into it. Some creators are known for their cooking tutorials or GRWM videos, and users flock to them to watch this type of content day-in day-out.

If you post on other social media pages, making sure they're all aligned as part of a marketing campaign is a good way to reinforce the messages you're giving in your TikTok content. For example, if you're working on a particular campaign, post about it on your Instagram profile as well as TikTok.

Don't be afraid to repurpose content from different platforms, too. If a video was a success on Instagram Reels, adjust it for your TikTok audience and post it there for engagement across multiple platforms.

Speaking of multiple platforms, don't forget to boost your follower count and engagement by signposting to your TikTok both from your social media pages and your website. You could even include a link to your TikTok profile in your email bio! Whatever way you can get the message out about your new and improved profile, do it.

Post on TikTok at least 2-3 times per week (some creators post daily!) to give yourself the best chance of success. The more videos you put out there, the higher the chance that at least some of those videos will make it viral. Plus, your followers are more likely to stay engaged and continue to keep up with you if you create regular content.

If your existing TikTok account was a flop, you might be wondering whether to try and revive it or just delete it entirely. If you already have a decent follower count but your content is performing badly, you could keep the account to keep the followers and focus on improving your content. If there's minimal to zero engagement, you don't have many followers, but the content is too abundant to delete easily, you might want to consider creating a new TikTok account. But, most of the time, you'll be able to take an existing account from zero to hero with the right steps.

So, there you have it! Just because previous TikTok attempts have failed, it shouldn't hold you back from posting in the future. With our top tips as well as a consistent dedication to posting on the video-sharing platform, you can enjoy success in your niche in no time.