How to Get More Views on TikTok: The Only Guide You'll Ever Need

Whether you're a brand or content creator on TikTok, engagement is everything. Not only can better engagement help you go viral, but it can also boost your profile and even make you money, with monetising options such as the creator fund, brand collabs, and TikTok Shop making it easier than ever to have a viable career on social media.

But if engagement is so important, how exactly do you get more people looking at your videos? To get your TikToks seen by as many eyes as possible, follow our top tips, and reap the engagement rewards in no time. Let's get into it.

A 'view' is counted as soon as a user watches your video on TikTok. As well as being the key way in which users engage with your content, more views can mean better opportunities and even a source of income, since TikTok pays creators over a certain threshold for every view they amass. Views can also give an insight into how well your content is performing - many views mean TikTok is likely pushing your content out to a wide audience and/or people are visiting your profile.

While a view counts as soon as your video starts, the algorithm prioritises videos that are watched until the end, so getting user to watch the video is half the battle - keeping them there is the other half. Using the tips below you can create content that makes users want to click on your videos in the first place and keep watching while they're there.

One of the easiest and most effective ways to get your videos seen by a larger audience is to use hashtags - not only ones that directly describe your type of content, but trending ones, too. You can find out which hashtags are trending by visiting the Discover tab then tapping Trends at the top of the screen.

If you have other social media profiles or a website, use them to promote your TikTok channel. Doing so will drive more people to your profile, resulting in more views, and better engagement all round. If you're running a brand's TikTok channel, providing links to your profile on the video-sharing giant on your website and on LinkedIn blasts.

Trends are everything on TikTok, and as well as participating in viral challenges, using viral sounds is one of the easiest ways to get noticed. Whether it's a piece of music, sped-up version of a song, or pop culture clip, sounds are everywhere on TikTok. When you start to see one appear repeatedly over a day or two, jump on the trend and use it in your own content. Lip syncing an audio clip is one of the most popular ways to incorporate trending sounds.

While building engagement organically is effective, you can give yourself a head start in the first instance by buying views. By buying views, likes, and followers, you'll give yourself a great platform from which to build a loyal following and community without months of planning and strategy. While buying views should always be accompanied by high-quality content, it's incredibly effective for smaller accounts who haven't got a big-name brand behind them or established identity from another social platform.

Because TikTok is such a visual platform, it's all too easy to forget about written content, but captions play a crucial role in making your video content a success. To draw attention from followers and non-followers alike, get creative when it comes to your captions, using either quirky puns or engaging language to make viewers want to watch on.

If you make a group of videos discussing the same topic or producing the same type of content, you can put them into a playlist. That way, when users start watching one of these videos, they'll be shown the playlist underneath. Once a user starts watching the playlists, each next video starts playing automatically, meaning you get views without the user even having to move their finger.

A surefire way to get repeat viewers is to create a multi-part series. After all, cliffhangers aren't just for films and novels.

If you're telling a fascinating story, finish halfway through instead of telling the whole story in one video and tell your viewers to come back for part two, or even more parts if applicable. That way, you'll create tension that will result in multiple visits to your profile waiting for the new parts to drop.

Another excellent was to engage directly with your followers, which both encourages more views and creates community, is to create videos in direct response to comments. While this can be a way to combat criticism, it's also a great tool to engage with positive feedback and respond to common questions.

TikTok offers creators plenty of analytics to assess how well content is performing. By keeping a close eye on what type of content does and doesn't do so well, you can inform your future content ideas with the stats to back them.

People leaving comments on your videos will boost them further up the algorithm, and, likewise, duets and stitches will mean as many people as possible see your video. To ensure your video receives as much engagement as possible, encourage direct interaction. For example, if you're telling a funny story, encourage viewers to stitch, duet, or comment on the video talking about similar experiences.

Getting more views on TikTok takes a concerted effort as well as a detailed plan, but it's definitely possible if you're willing to put in the effort. You can shave time off your engagement-building plan by buying views to give yourself a head start, before engaging with trends, hashtags, and popular sounds to boost your profile.