How to Find What’s Trending on TikTok

Posted on 8th Mar, 2025.

TL;DR (The Short Version)

Incorporating TikTok trends into your content makes it more likely to go viral.
Stay on top of upcoming trends by scrolling your FYP, searching the TikTok Creative Centre, and following popular creators.
Read on for more tips on spotting trends!

Trends are the lifeblood of TikTok, and participating in them (or even creating your own) can boost your views significantly. But how exactly do you know what's about to go viral on TikTok in time to take part? And how can you become an expert at spotting which trends are about to take off?

Let's get into it.

Why Following TikTok Trends Matters

TikTok’s algorithm favours content that aligns with current trends, meaning that engaging with trending sounds, hashtags, and challenges can significantly increase your chances of appearing on the For You Page (FYP). Trends are important because they increase visibility, with trending content more likely to be recommended to users. Plus, once they're seen by users, they tend to elicit more likes.

They also drive higher engagement, as viewers actively interact with popular challenges, sounds, and themes. Businesses and influencers can leverage trends to gain more followers, while creators can use them as a source of inspiration for fresh, relevant content. If you're out of content ideas, following the latest trends can give you much-needed inspiration for posting.

How to Spot the Latest Trends

Check your FYP

The easiest and most effective way to keep on top of trends is likely something you do every day - scrolling your FYP. That's right, keeping on top of trends can actually be fun! By scrolling through your FYP, you can quickly identify patterns in popular sounds, challenges, and video formats.

Pay attention to repeated sounds or video styles, as they often indicate emerging trends, and observe which videos receive high engagement through likes, comments, and shares. Reading video captions and hashtags can also provide insight into trending topics.

Follow Trend-Focused Creators

Many of TikTok's biggest TikTok stars became so popular by focusing on and creating trends. Follow the platform's biggest creators and spot trends early. Since they're typically the ones creating trends rather than following them, by staying up-to-date with their content, you can spot the next big thing early.

Use TikTok Suggestions

TikTok’s search function is a powerful tool for finding trending topics. By tapping the Search icon and typing a keyword, TikTok will suggest trending searches in real time. Plus, you can look at frequently appearing hashtags or sounds in search results to identify what’s currently popular.

Browsing the Trending Sounds Library is another way to stay ahead. By tapping the + button to create a video, selecting Add Sound at the top of the screen, and exploring the Trending section, you can find viral audio clips that are gaining traction, and include them in your own content.

Check the TikTok Creative Centre

The TikTok Creative Centre is an official tool by TikTok that provides insights into trending content, making it super useful for content inspiration. It tracks viral hashtags, sounds, and popular videos, so you can identify trends before they peak.

By visiting the official TikTok Creative Centre website's Trends section, you can browse trending sounds, hashtags, and creators. Analysing which trends are gaining momentum can help you incorporate them into your content before they become oversaturated.

Use the Keyword Insights Page

On the TikTok Creative Centre, there's a keyword insights page that allows you to see the top keywords currently being used by creators.

By visiting this page within the TikTok Creative Centre, you can search for relevant terms within your niche. Identifying which keywords are performing well and incorporating them into captions and hashtags can boost visibility and engagement, resulting in the growth you're seeking.

Frequently Asked Questions

How do you see what's trending on TikTok?

To see what’s trending on TikTok, start by checking your FYP regularly. Pay attention to repeated sounds, video formats, and hashtags, and use the TikTok Creative Centre to browse trending hashtags and sounds. Likewise, trend-focused creators and TikTok’s search suggestions can help you identify the latest viral content.

How to find current trending hashtags on TikTok?

You can find trending hashtags on TikTok by visiting the TikTok Creative Centre, where the most popular and emerging hashtags are listed. Searching for specific topics in the TikTok search bar will also show trending hashtags related to your query.

How to find viral TikTok videos?

While viral videos will show up on your FYP, there are other ways you can see upcoming big-hitters. The TikTok Creative Centre provides a list of top-performing videos and trending content, allowing you to see what’s resonating with audiences in real-time. Plus, by looking at trending topics in Search, you'll see what other users are looking for, hinting at upcoming trends.

TikTok trends are a must to participate in if you're looking to improve your content's popularity and increase your chance of going viral. By using TikTok's Creative Centre, keeping up to date with the coolest creators, and scrolling your FYP, you can see the latest trends before they happen, putting you ahead of the curve.