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How Do I Find Instagram Influencers? Your Guide to Discovering New Creators (and Taking Inspiration)

Posted on 5th Jun, 2025.

TL;DR (The Short Version)

Finding influencers you love improves your scrolling experience and helps you find inspo for your own content.
To find influencers, search for topics you love, scroll through the explore page, and follow Instagram's suggestions.
Read on for tips for becoming an influencer yourself!

Whether you're searching for influencers to boost your scrolling experience or to take inspiration for your own aspiring creator career, we've got you covered, with our guide on finding Instagram influencers you'll love. Let's get into it.

Start With What You Already Love

Begin by searching within the niche you care about. Whether it is sustainable fashion, vegan recipes or gym workouts, type related hashtags into Instagram’s search bar. Look through top posts and check out the creators behind them. If their content is consistent and their engagement looks real, they are worth following. You can niche down even further to find creators that meet your exact interests.

Use Instagram's Built-In Suggestions

When you follow someone new, Instagram will suggest similar accounts. You can also find suggestions on a profile by tapping the small arrow next to the "Following" button. Instagram’s algorithm is trained to link users with similar content, so this is a great way to discover a cluster of creators in one go.

Explore the Explore Page

The Explore tab is personalised based on your interests and activity. Scroll through it with intention. Click on posts that catch your eye and dive into the creator’s profile. From there, you can explore who they tag, follow and collaborate with. One good post often leads to several strong creator discoveries.

See Who Your Favourite Influencers Follow

Take a peek at who your top influencers are following and interacting with. Creators tend to support one another and often follow peers with similar content or values. You will also find potential leads in their comments or tagged photos.

Browse Reels for Rising Creators

Reels have become a huge discovery tool since they're now one of the most popular and best-performing types of content. Many influencers gain visibility through viral Reels, even if their account is small. If you find a Reel you like, check out the full profile. Reels can also give you quick insight into a creator’s tone, style and personality.

Pay Attention to Your Own Feed

If you are already spending time on Instagram, make the most of it. Take a second look at the creators in your Explore page, ads and suggestions, after all, the algorithm was created to show you more of what you want to see. The more you engage with content you like, the more Instagram learns what to show you. This helps you discover creators naturally, based on your actual interests.

Taking Inspiration: Tips for Becoming a Creator Yourself

Finding influencers is not just useful for following others. It can also spark ideas for your own content journey. If you are thinking about becoming a creator, whether you're looking to make it big or just make a splash in your niche, here are a few ways to turn inspiration into action.

1. Notice what draws you in

Do you find yourself watching lots of skincare tutorials or travel vlogs? Pay attention to the content that holds your interest. This can help you define your own niche or style.

2. Learn from their structure

Look at how influencers write captions, edit videos and use colour schemes. Do they stick to a regular posting schedule? Do they use storytelling in their Reels? These small patterns can help shape your own strategy, but don't forget to put your own twist on things.

3. Follow trends with your own twist

Reels and trending audio clips are a great way to join conversations and increase visibility. Use the trend but give it your own spin, whether that is through humour, education or a behind-the-scenes look at your process. After all, originality matters.

4. Look at their community

Good influencers build strong communities. Pay attention to how they reply to comments, engage in DMs and collaborate with others. Building a loyal audience comes from genuine interaction, not just polished posts.

5. Start small but stay consistent

Don't worry about having the perfect setup or thousands of followers. Begin by posting regularly, experimenting with formats and seeing what feels right. Even the biggest creators started with one post and zero likes, and you can always buy engagement to give your content a head start and easy boost.

Frequently Asked Questions

How to connect with Instagram influencers?

Connecting with Instagram influencers can be difficult depending on their size - smaller creators are more likely to interact with you than large creators with millions of followers. However, the easiest way to build a relationship is to consistently interact with their content, whether that's comments, likes, or reposting.

How do you find influencers on Instagram?

To find influencers on Instagram, start by searching within your niche using relevant hashtags like #ukfashionblogger or #fitnesscoach. Explore the top posts under those hashtags and look at the profiles behind them. You can also use Instagram’s Explore page and “Suggested for You” feature to discover creators similar to ones you already follow.

Wondering how much you could make as an influencer? Check out our handy guide.