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What Niches Are Trending on Instagram? (& How to Find the Right One for You)

Posted on 24th Aug, 2025.

TL;DR (The Short Version)

To be successful on Instagram, you need a niche.
Some of the most popular niches include sustainability, health and wellness, humour, and food.
Read on for tips on finding the right niche for your content!

It's no longer enough to post pretty pictures on Instagram and hope brands find them and want to work with you. These days, you have to craft a brand, preferably in a niche, to help you find the right audience. A niche is essentially your area of focus, the specific topic or theme that shapes your content.

Wondering which niches are hot right now and how to find the right one for you? Let's get into it.

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Trending Niches on Instagram in 2025

1. Sustainable Living & Eco-Friendly Lifestyles

With rising awareness around climate change, sustainability content is booming. Creators are sharing everything from zero-waste hacks to eco-friendly fashion and plant-based cooking. Audiences love practical tips that feel achievable in everyday life, and aim for educational in tone, not preachy.

2. Health & Wellness (But Personalised)

Wellness has always been big on Instagram, but the trend is shifting towards more niche segments: mental health journalling, hormone-friendly fitness, gut health recipes, or even micro workouts you can do in 5 minutes. Specificity is what draws loyal audiences, so consider going beyond the classic eat-more-fruit-and-veg style messaging.

3. Digital Nomad & Remote Work Lifestyle

The dream of working anywhere is fuelling a surge in travel-meets-productivity content. From café workstations in Bali to tips on earning income streams online, this niche taps into both wanderlust and financial independence. And with an increasingly number of freelancers working as digital nomads, you can make your millions by providing coaching sessions or ebooks (marketed through Insta) teaching others how to copy your lifestyle. We've even got a ton of hashtags you can use for the travel niche.

4. Food, But Hyper-Specific

Food will always trend, but the winning accounts are narrowing in on very particular angles, like “Five-ingredient dinners”, “Desserts under 200 calories”, or “Grandma’s recipes in 60 seconds." Quirky and specific always outperforms generic.

5. Educational Micro-Content

Bite-sized learning is exploding. Quick tutorials, whether it’s Photoshop tricks, Excel shortcuts, or language learning, do incredibly well because people love saving and sharing them. The trick is making complex information digestible in under 30 seconds, so choose a topic that you not only know well, but can explain in an accessible manner.

6. Relatable Humour & Everyday Struggles

Meme-style content still thrives, especially when it’s niche-specific. Whether it’s the woes of student life, working in retail, or being a millennial with back pain, hyper-relatable humour drives huge engagement.

7. Fashion & Personal Style

Fashion remains one of Instagram’s powerhouse niches, but the way it trends is shifting. Instead of only glossy, editorial-style outfits, audiences now engage more with realistic styling: capsule wardrobes, thrifted finds, and “get ready with me” (GRWM) videos.

How to Find the Right Niche for You

To choose your niche, start by reflecting on your passions, skills, and interests. What topics could you post about consistently without running out of ideas? Authenticity matters, and content that comes from genuine enthusiasm tends to resonate far more than something forced purely for reach.

Next, explore the Instagram landscape. Look at the kind of content that’s performing well and see where your interests overlap with audience demand. You don’t have to reinvent the wheel; you should aim to offer your unique perspective or style within a niche. Experiment with different types of posts and formats to see what feels natural for you and engages your audience most. Over time, your niche may evolve organically, but starting with something specific helps you build a loyal following before expanding into broader areas.

Frequently Asked Questions

What is faceless niche Instagram?

A faceless niche Instagram account is one where the creator’s identity or face isn’t visible in the content. Instead, the account focuses on topics, visuals, or storytelling without a personal on-camera presence. Examples include meme pages, motivational quotes, compilation videos, DIY tutorials, or thematic accounts like “space facts” or “curated aesthetic photography.”

Faceless accounts are popular because they allow creators to build a brand while maintaining privacy and can still attract large audiences if the content is engaging, consistent, and tailored to a specific niche.

Which niche is most popular on Instagram?

The popularity of niches on Instagram can shift over time, but some consistently attract large audiences. Fashion, beauty, lifestyle, travel, fitness, and food remain among the most popular niches. Within these, micro-niches, like sustainable fashion, plant-based recipes, or minimalist travel, are growing rapidly because they appeal to highly engaged, specific audiences. Sometimes, having a smaller but more engaged audience can be even more effective than having a larger but less engaged audience.

You don't have to box yourself in when you choose a niche - after all, some influencers simply create content that falls under the category of lifestyle. But choosing a consistent brand can help you grow your Instagram profile and be instantly recognisable by your followers and other users alike.