Home »Blog»Growth»How to Boost Engagement on Instagram: 12 Unusual Tips & Tricks

How to Boost Engagement on Instagram: 12 Unusual Tips & Tricks

Posted on 13th Jun, 2025.

TL;DR (The Short Version)

There are plenty of ways to boost engagement that go beyond generic suggestions.
These unique ways include writing longer captions, pinning comments strategically, replying to comments with reels, and collaborating with smaller content creator accounts.
Read on for more tips!

Whether you're a brand, content creator, or casual user hoping to increase visibility on Instagram, boosting engagement can be challenging. While most advice focuses on obvious algorithmic tactics like using hashtags and posting at the right time, these methods can only take you so far. To really succeed, you need some non-generic tips, beyond just 'create high-quality content.' Good thing we've got you covered, with 12 unusual tips and tricks for growth.

1. Use Carousel Posts to Tell a Story

Instead of simply dumping several images in your next carousel post, use carousels to build narrative. Tell a story, reveal a transformation step by step, or offer a tutorial. The curiosity to reach the final slide will keep your audience engaged.

2. Write Longer Captions

Short captions are common, but long-form captions can actually boost engagement. People tend to linger longer on posts where they read a story or gain insight. Whether you're sharing a behind-the-scenes moment, a personal anecdote, or an opinion on a trending topic, detailed captions invite comments and connection. Just make sure you've got a hook in the first line!

3. Pin Comments Strategically

Instagram allows you to pin up to three comments on each post. Pinning your own comment with extra context or a call to action can steer the conversation. Alternatively, highlight insightful or positive comments from followers to encourage others to join in. Starting a conversation in your comments is one of the most effective ways to boost interaction, and show Instagram that your profile is worth boosting.

4. Use Memes to Break the Feed

Memes are not just for humour pages. Even brands and professionals are using meme formats to connect with audiences in a relatable way. A timely, on-brand meme can boost shares and saves, both of which signal strong engagement to Instagram’s algorithm, as long as it's not unprofessional.

5. Post 'Close Friends Only' Stories

Using the ‘Close Friends’ feature for select followers can create a feeling of exclusivity. Some creators use this to reward their most engaged audience with behind-the-scenes content, early access, or special promotions. It gives followers a reason to interact more frequently in hopes of being included or being involved in special giveaways.

6. Create Unexpected Polls and Quizzes

Polls and quizzes are common features in Instagram Stories, but most users ask generic questions. Try something unexpected, bizarre, or highly niche to make people stop and respond. For example, ask which of two fictional scenarios is more relatable or quiz your audience with obscure facts relevant to your niche. This engagement will help boost your standing in the algorithm.

7. Reply to Comments With Reels

Instead of replying to comments with more text, turn your responses into Reels. Instagram offers a feature, like TikTok, where you can reply directly to a comment with a short video. This not only acknowledges the commenter but creates fresh, algorithm-friendly content from existing engagement.

8. Use Voice Notes in DMs

If someone engages with your content or replies to a Story, follow up with a voice message instead of text. This personal touch can surprise followers and encourage stronger loyalty. It is particularly effective for creators and small businesses aiming to build community.

9. Share ‘Micro-Opinions’ in Reels

Instead of long discussions, try posting Reels with short, punchy takes on something relevant to your niche. A ‘micro-opinion’ is a thought-provoking or controversial idea delivered in under 15 seconds. These tend to spark conversation in the comments and are more likely to be shared. Just make sure your opinion is honest and respectful - an opinion like pineapple on pizza can cause fun arguments in the comments, but anything offensive will switch your audience off.

10. Collaborate With Micro-Accounts

Most people aim for collaborations with large influencers, but smaller accounts with highly engaged audiences can be even more valuable. Reach out to niche pages or individuals with a few thousand loyal followers. A shared post or story mention can introduce you to new communities without the competition found in larger circles.

11. Host a ‘Silent Giveaway’

Instead of announcing a giveaway with a flashy graphic, hide it in a caption or Story and reward your most observant followers. For example, mention that the first five people to DM you a secret word will win a prize. These silent giveaways feel more exclusive and can massively boost interaction from loyal fans. Other members of your audience will try and become part of your inner circle to take part in future sneaky giveaways.

12. Use ALT Text Creatively

Instagram lets you add ALT text to images for accessibility purposes. While originally intended to help screen readers describe images to visually impaired users, ALT text is also indexed internally by Instagram.

Use it to add keywords that match your post content. It might not drastically improve reach overnight, but over time it helps the algorithm understand your content better. Avoid keyword stuffing, and make sure the text is natural and accurate.

These 12 unusual tips and tricks are not about gaming the system, but about standing out by being more human, more creative, and more intentional. The most effective Instagram accounts often succeed not because they chase the algorithm, but because they understand their audience and offer them something worth interacting with.

Remember, you can give yourself a significant headstart by buying engagement from a reliable service like Smikky., which, alongside all our top tips, can boost you in the algorithm.